popgurlie:

Apparently Bic felt that ladies needed pens just for them, because our hands just can’t handle standard pens. Are standard pens just too manly? Is that why there are no “Bic For Him” pens — just too damn redundant?

some reviews:

These are more than just pens. They are little pink saviours. Every girl and woman should own one.

As a MILLIONAIRE AUTHOR of BESTSELLING TECHNO-THRILLERS, I have to say that I was very disappointed with this pen. Whenever I tried to write punchy, in-your-face prose about the nuclear payload capabilities of the B-2 Northrop-Grunmann stealth bomber, I found myself instead writing about shopping, cocktails and friendship. And when I tried to write the title ‘OPERATION CRISIS POINT’ at the top of the page, I found myself writing ‘DIARY OF A THIRTYSOMETHING’ instead. Is Jeremy Renner gonna want to star in the movie adaptation of that? IS HE HECK.

I feel I must complain in the strongest terms about the sexism of this item. Where are the “For Him” pens? How can I embrace my masculinity, when there is no pen for me? Am I destined to just watch all of the women around me falling into a sparkly dream of ponies, crochet and butterflies, while I pace angrily here, unable to access the manly world of construction vehicles, barbeques, motor racing and science? I can barely adjust my crotch, I am so angry.

Make pens For Him. Strong pens. Manly pens. Pens that dress on the right. Pens with good grips for masculine hands. MANPENS!

I always have difficulty with that little clicky thing at the bottom of biro’s. Can never really work out what it’s for although my husband tells me it’s a special way that men have for pushing up the ink filled tube in order that the pens write. Not being a man myself, I have obviously never been privvy to that little secret.

But NOW we lucky ladies have a pen designed just for us. How marvellous. Thank you for making my life just a little more pink, it will go wonderfully well with my pink poodle and pink towels.

A few years ago, I did dreadfully badly at my university exams and I now know why, I had purchased a wrongly-gendered pen. I may sue BIC at some point if I can persuade my husband to drive me to a lawyers office.

Listen BIC, any chance you could produce a ladies pencil to go with it? Preferably one that doesn’t have that complicated little clicker on the bottom because, as I’ve already said, I’ve never mastered those.

(via amypop)